Oh So Official Bio

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks a digital marketing strategist, writer,  founder of PR Couture and Lecturer in the Journalism/Media Studies Department at San Diego State University.

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. PR Couture was named one of the Top 50 PR Brands by Onalytica.com and is ranked as the #4 Global PR Blog, according to InkyBee.

Crosby was included in the iMedia 25 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. For nearly five years, Crosby was instrumental in establishing and then growing the award-winning social media practice area at Red Door Interactive, a leading digital marketing agency. In her capacity as Director of Social Media and later as Creative Director, Crosby championed brand storytelling, content & social media strategy for clients like Quiksilver, Charlotte Russe, Creative Nail Design, Eagle Creek and Sutter Home.

In February 2012, Crosby published her first book, “Ready to Launch: The PR Couture Guide to Breaking into Fashion PR,” and quickly followed up with an additional eBook, “Pitch Perfect” in October of the same year. Crosby has contributed thought leadership to Fast Company, Mashable, and PR Week, among others.

Founder of the PR career planning course PRISM and co-teacher of the popular entry-level fashion PR workshop Fashion PR Confidential, Crosby has also taught fashion communication courses at both FIDM and the Art Institute, and regularly speaks about her field at industry and student conferences. She holds a Master’s Degree in Mass Communication & Media Studies from San Diego State University & graduated with honors from Pitzer College.


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