Crosby Noricks
Crosby Noricks is a noticer. She listens to the underneath of what people are carrying, and gives it language that creates recognition.
She has spent 20 years inside brand and communications, founding PR Couture, leading digital strategy for national brands, advising founders and teaching on college campuses. In the last decade she developed Somatic Strategy: a practice that brings body-based inquiry into brand positioning, business growth and identity work.
She’s currently developing Midriff, a independent print magazine for midlife women doing life differently.
Somatic Strategy
Most business problems are identity problems presented as brand or marketing problems. Somatic Strategy is a guided advisory framework for founders and leaders — one that works with the brand you’re building and the person doing the building. Reveal and repattern the gap, so you stop overthinking and start showing up as the you you want to be more often. Decisions become easier, progress gets faster, and embodied self-trust gets you there.
Midriff Magazine
A print magazine in development for women who perfected the eyeroll in ’94 and never stopped. Still here. Still Cool. Still us.
Actively seeking contributors for the first issue on midriffmag.com
Crosby is to the point, honest, and collaborative. She doesn’t pull out the exact right, cookie-cutter answer but really thinks through the problem and brainstorms solutions.
Kerry Gardner
Crosby zoomed in on my talents, passion and tucked-away dreams, and wrapped it all up into a genius strategy, with clear priorities, and a manageable to-do list.
Astrid Mueller
Crosby’s leadership style is distinctly humanistic, balancing strategic excellence with deep care for individual well-being. She leads with heartfelt empathy, adapts her approach to meet the unique needs of each person, and fosters environments where creative teams can truly thrive.