Crosby Noricks
Crosby Noricks is a noticer. She listens to the underneath of what people are carrying, and gives both a language and platform that creates recognition.
She has spent 20 years inside brand and communications, founding PR Couture, leading digital strategy for national brands, advising founders, teaching on college campuses and facilitating retreats and workshops.
Somatic practitioner and facilitation certification followed and with it, Somatic Strategy: a guides practice that brings body-based inquiry into brand positioning, business growth and identity work.
Crosby’s latest creative project is Midriff, a independent print magazine for midlife women doing life differently, set to debut in 2027.
Somatic Strategy
Most business problems are identity problems presented as brand or marketing problems.
Somatic Strategy is a guided advisory framework for founders and leaders that works with the brand you’re building and the person doing the building.
Drawing on values and emotions-based somatic inquiry, the process builds self-understanding and a reliable method for shifting states. Inner experience becomes more legible, self-agency more accessible, and from that foundation, collaboration and connection with others deepens.
Learn more: 1:1 Advising | Guest Facilitation | Company Workshops | or book an introductory session.
Midriff Magazine
Midlife women are expected to fade out fast, like hot pink manic panic. Yeah, not this generation.
Forty-two million of us in the US alone. Largely ignored by media.
Midriff is a print magazine in development for women who perfected the eyeroll in ’94 and never stopped.
Actively seeking contributors and partners for the first issue on midriffmag.com
Crosby is to the point, honest, and collaborative. She doesn’t pull out the exact right, cookie-cutter answer but really thinks through the problem and brainstorms solutions.
Kerry Gardner
Crosby zoomed in on my talents, passion and tucked-away dreams, and wrapped it all up into a genius strategy, with clear priorities, and a manageable to-do list.
Astrid Mueller
Crosby’s balances strategic excellence with deep care for individual well-being. She leads with heartfelt empathy, adapts her approach to meet the unique needs of each person, and fosters environments where teams can truly thrive.