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Crosby Noricks

About Crosby

Strategist. Somatic facilitator. Recovering overachiever.

Deeply curious about what happens when we stop trying to think our way through everything — and start listening to what the body already knows.

The Short Version

Twenty years in communications. A business I built from nothing — PR Couture, which grew into one of the most recognized global platforms for fashion and lifestyle PR professionals, with more than 100k practitioners in its orbit.

I wrote a book. I delivered keynotes. I built courses, created an industry award program, led a conference. In 2022, I sold it — burned out on the subject matter, proud of what it was, ready for what was next.

What I discovered afterward: most of the problems I'd spent two decades helping people solve with strategy, positioning, and messaging were actually identity problems. Strategy helped — but something was still missing, because the work of knowing yourself more fully doesn't happen in your head.

So I trained in somatic inquiry. Now I work with founders, leaders, and teams helping them close the gap between who they say they are and how they actually show up. I also occasionally lead a somatic dance-off to Rage Against the Machine with fifty midlife women. It works better than you'd think.

Currently Building

Midriff

A biannual independent print magazine for women in and around midlife. There's a real "not your mother's midlife" groundswell happening in my generation, and a steady revival in independent print — Midriff sits at the intersection of both.

After twenty years in digital, I wanted to make something with a longer shelf life than a feed. PR Couture worked because everyone in it got something out of it together. I'm building Midriff the same way.

Visit Midriff →

MIDRIFF

A print magazine for women
in and around midlife

Issue No. 1 · Coming Soon

The Work

1:1 Advising

Individual sessions for founders and leaders working through the gap between where they are and where they want to be — using both strategic and somatic inquiry.

Learn More →

Facilitation

Guest facilitation for group coaching programs and retreats, and team workshops for agencies and organizations ready to work differently — not just think differently.

Learn More →

Midriff Magazine

A biannual independent print magazine for women 40+ — exploring midlife with the depth, complexity, and irreverence it deserves. Launching soon.

Visit Midriff →

Background & Credentials

Somatic Training

UZAZU Embodied Intelligence (certified practitioner & facilitator)
Empty Out (certified practitioner)
Body Breath Method
Integrated Somatic Parts Work
NuMethod Facilitation, Level 3 — Numinous Network

Education & Teaching

MA, Mass Communication & Media Studies
San Diego State University

BA (Distinction), Media Studies & Gender/Feminist Studies
Pitzer College

Adjunct Lecturer, SDSU Journalism & Media Studies

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